That low hissing you’ve been hearing in the air at Winter Market is the collective sigh of relief from exhibitors and retailers.
Many exhibitors said the mood was upbeat and business steady.
“A year ago, the atmosphere was one of fear. It was palpable. It affected everyone,” said Jim Van Dine, who founded Anhu footwear brand in 2007.
That sense has disappeared.
“It’s not that the recovery has been robust,” Van Dine added. “But we realized the sky didn’t fall. We’ve returned to growth. Not an explosive growth, but in general there is quiet confidence.”
One of those who had been most afraid during last year’s Winter Market was Van Dine himself. The footwear veteran was afraid his new brand might not survive the recession.
“I was scared last year,” he said. “I’m not scared this year.”
Although some exhibitors said traffic seemed to be down, the statistics showed otherwise.
Kenji Haroutunian, the Outdoor Retailer show director, said attendance was up by about 9 percent through the first two days of the four-day floor show.
“We had already hit last year’s number by 11 o’clock yesterday morning [the second day],” he said. “We’re tracking well above last year in every category: stores, buyers and overall attendance.”
Still, Haroutunian expects it will take some time before the show revisits the peak attendance it had in 2007 and 2008. He expects exhibitors and buyers to continue being selective with the numbers they send to the show.
At Carhartt, the workwear brand that continues branching into outdoor products, Outdoor Retailer is becoming increasingly important.
“I see a lot of us pulling out of MAGIC and coming here instead,” said Bryce Clayton, a sales representative for key accounts, referring to the Las Vegas fashion show. He said MAGIC is becoming too big and too expensive for many brands.
It’s the same at some footwear companies, for whom Outdoor Retailer is replacing more traditional footwear-only trade shows.
Ecco’s Dan Legor, a senior brand manager, said Outdoor Retailer is attracting more traditional “brown shoe” retailers.
“People are coming specifically to see us to see the line,” Legor said. He pointed to MBT and Skechers across the aisle, as brands that along with Ecco are considering alternatives to the WSA shoe show in Las Vegas.
“People are counting their pennies; they can’t attend every trade show. It has to be meaningful and it has to have some real payoff,” Legor said.
At Dansko, a solid Winter Market has followed record fall sales, marketing manager Ebeth Pitman said. Continue reading Exhibitors Pleased with Business Done at Show, Turnout
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